Safeway International was founded in 1994 and is now one of Romanias' leading food and beverage distribution companies.
The company has its headquarters in Cluj-Napoca, Traian Vuia St., No.182, and also has branches in 3 other cities: Bistrita, Salaj and Satu-Mare. The company’s sales force services the following cities: Mures, Sibiu, Alba, Hunedoara, Bihor, Timis, Arad
Since 2010 Safeway International is a regional distributor of Home Garden, YAMMY, Novita, Celmar and Darling brands. The distribution of its own brand is playing a more and more significant part in the company’s turnover. In 2008 the products were distributed in 11 counties.

The main managerial principle is to meet the client’s needs: the client’s needs and preferences are very important to Safeway International, every order being unique as every client is both unique and important.
The main strategies for Safeway International are:
The Win-Win Formula: assuring that all parties in a partnership, from the suppliers to the last consumer, will benefit from it one way or the other.
On-time delivery: delivering exactly what we promise, when we promise.